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Deep Dive

Deep Dive

WPP global CMO Laurent Ezekiel, ANZ lead Rose Herceg on bringing rival networks into $4bn ‘open source’ Coke account, peak complexity, consolidation end game – and proving Sorrell wrong

By Paul McIntyre & Brendan Coyne

30 May 2022 7 min read

By Paul McIntyre & Brendan Coyne -

30 May 2022 7 min read

Industry Contributor

Industry Contributor

WPP CMO: Renting data the right approach

By Paul McIntyre - Executive Editor

28 July 2019 2 min read

By Paul McIntyre - Executive Editor

28 July 2019 2 min read